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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/23791

Title: Crowdsourcing of advertising
Authors: Saker, James M.
Saker, James R.
Issue Date: 2016
Publisher: McGraw-Hill Education
Citation: SAKER, J.M. and SAKER, J.R., 2016. Crowdsourcing of advertising. IN: Jobber, D. and Ellis-Chadwick, F. (eds). Principles and Practice of Marketing, 8th ed. London: McGraw-Hill Education, pp. 552-552.
Abstract: Case Study looking at the Dorito's advertising campaign for the NFL Super Bowl.
Description: This paper is closed access.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/23791
Publisher Link: http://www.mheducation.co.uk/
ISBN: 9780077174149
Appears in Collections:Closed Access (Business)

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