Complementary currency systems Strategic design Service system design Resilient strategy
Universidad do Vale de Rio dos Sinos (UNISINOS)
TELALBASIC, I., 2017. Complementary currency design as resilient service systems: Transforming limits into strategic innovation opportunities. Strategic Design Research Journal, 10 (2), pp. 178-186.
The socio-economic crisis of 2008 persists in creating a need for structural change and radical transformation by
applying systemic thinking and holistic approaches to design solutions. This paper presents a part of a PhD
research that questions those limits with regards to economic failures of income distribution among social
entrepreneurs in co-working spaces. The argument focuses on exploring the potential for introducing alternative
solutions where design can cut across traditional models and lead to economic transformations through new service models. Complementary currency systems structurally diversify monetary eco-systems and act as a mechanism for territorial and social cohesion. Strategic design is summoned here to focus on a new currency through the development of an integrated and resilient service system, a model for activating idle capabilities of
community members into innovative collaboration opportunities. On-field research encompassing interviews, survey and persona design methods have been conducted with members of the Impact HUB social business
network. The analysis of existing collaborative service models serves as an enabling action platform for service
innovation to take place, driven by bottom-up behaviour changes towards social innovation. This research sets
the stage to open up possibilities for empowering professionals and capacity building approaches to be
implemented in emerging collaborative economies.
This is an Open Access Article. It is published by Unisinos under the Creative Commons Attribution 4.0 International Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/.