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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/23950

Title: Welfare consequences of big-data strategies
Authors: Dolfsma, Wilfred
Van der Eijk, Rene
Issue Date: 2017
Publisher: © Emerald
Citation: DOLFSMA, W. and VAN DER EIJK, R., 2017. Welfare consequences of big-data strategies. Journal of Business Strategy, In Press.
Abstract: In many markets a firm’s competitive advantage is derived from its information position. Firms that actively and extensively collect customer information develop strategies to increase their competitiveness. We refer to such firms as Info-firms – for some firms, this is all that they do: collect and sell data about consumers. Info-firms can target either customers or other firms, and they target either existing or adjacent markets. A 2x2 matrix characterizing Info-firm strategies is suggested and discussed, in a unique way. The strategies that Info-firms develop and employ change their dynamics in value chains substantially. Some strategies are known, but their effects are more pronounced on online markets because of the overwhelming amount of data available, while other strategies are new. The strategies adopted affect the market as well as value chain dynamics, and determine which parties in a market are likely to benefit (most). The effects of the use of strategies employed by Info-firms have been largely overlooked, however. In this conceptual paper, drawing on economic theory, we offer an evaluation of the strategies that Info-firms develop, identifying who stands to gain most.
Description: This paper is in closed access until 24 months after publication.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/23950
Publisher Link: http://www.emeraldinsight.com/loi/jbs
ISSN: 0275-6668
Appears in Collections:Closed Access (Loughborough University London)

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