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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/24159

Title: Special section: Advancing customer experience and big data impact via academic- practitioner collaboration
Authors: Burton, Jamie
Nasr, Linda
Gruber, Thorsten
Bruce, Helen L.
Keywords: Impact
Issue Date: 2017
Publisher: © Emerald
Citation: BURTON, J. ... et al, 2017. Special section: Advancing customer experience and big data impact via academic-practitioner collaboration. Journal of Services Marketing, 31 (2), pp. 142-147.
Abstract: Purpose This paper outlines the purpose, planning, development and delivery of the “1st AcademicPractitioner Research with Impact workshop: Customer Experience Management (CEM) and Big Data”, held at Alliance Manchester Business School on 18th and 19th January 2016, at which four subsequent papers were initially developed. Design/methodology/approach The paper sets out a summary of the importance and significance of the four papers developed at the workshop, and how the co-creative dialogue between managerial practitioners presenting key problems and issues that they face and carefully selected teams of academics was facilitated. Findings In order to develop richer and more impactful understanding of current problems challenging customer focused managers, there is a need for more dialogue and engagement between academics and practitioners. Practical implications The paper serves as a guideline for developing future workshops that aim at strengthening the links between academia and the business world. Originality/value This paper highlights the value of academic-practitioner workshops for focusing academic research on areas of importance for practitioners in order to generate impact. The innovative format of the workshop and the resulting impactful papers should serve as a call and motivation for future academic-practitioner workshop development.
Version: Accepted for publication
DOI: 10.1108/JSM-01-2017-0020
URI: https://dspace.lboro.ac.uk/2134/24159
Publisher Link: http://dx.doi.org/10.1108/JSM-01-2017-0020
ISSN: 0887-6045
Appears in Collections:Published Articles (Business)

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