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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/24563

Title: Does export product adaptation enable customer value creation? An examination of Finnish exporters
Authors: Tsougkou, E.
Oliveira, Joao S.
Cadogan, John W.
Hodgkinson, Ian R.
Laukkanen, T.
Story, Vicky
Yazdani, Nahid M.
Boso, Nathaniel
Keywords: Product adaptation quantity
Product adaptation intensity
Export customer value creation
International and Cross-Cultural Marketing
Issue Date: 2017
Publisher: EMAC
Citation: TSOUGKOU, E. ... et al, 2017. Does export product adaptation enable customer value creation? An examination of Finnish exporters. 46th EMAC Annual Conference, Groningen, Netherlands, 23rd-26th May 2017.
Description: This is a conference abstract.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/24563
Publisher Link: http://www.rug.nl/emac2017/
Appears in Collections:Conference Papers and Presentations (Business School)

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