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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/24823

Title: Using design thinking to improve strategic decisions during collaborative sensemaking
Authors: Kotina, Ekaterina
Koria, Mikko
Prendeville, Sharon
Keywords: Design thinking
Cognitive bias
Confirmation bias
Strategic decision making
Issue Date: 2017
Publisher: Design Management Academy
Citation: KOTINA, E., KORIA, M. and PRENDEVILLE, S., 2017. Using design thinking to improve strategic decisions during collaborative sensemaking. Design Management Academy conference 2017, Hong Kong, 7th-9th June 2017.
Abstract: Human cognitive limitations affect strategic decision-making. One of such effects is emergence of cognitive biases, deviations from rationality in judgment. These biases can negatively influence an organisation's capability to capture and utilize new ideas, thus inhibiting innovation. Researchers have documented different strategies for mitigating cognitive biases – and many of them overlap with the ones emphasised in design thinking. However, research so far does not offer any specific “recipes” for mitigation of cognitive biases. This paper links together research on challenges of strategic decision-making, cognitive biases and design thinking. The paper investigates the effects of applying design-thinking tool in collaborative sense-making stage, within a small business team, aiming to mitigate confirmation bias. The study indicated that newly introduced design-thinking tools did not have the expected positive influence on decision-making. The research contributes to the field by developing a new framework on how to identify and mitigate confirmation bias in strategic decision-making.
Description: This is a conference paper.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/24823
Publisher Link: http://designmanagementacademy.com/dma2017
Appears in Collections:Conference Papers and Presentations (Loughborough University London)

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