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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/25212

Title: 'Because even the placement of a comma might be important': Expertise, filtered embodiment and social capital in online sexual health promotion
Authors: Mowlabocus, Sharif
Harbottle, Justin
Tooke, Ben
Haslop, Craig
Dasgupta, Rohit K.
Keywords: Digital culture
E-health
Embodiment
Gay men
Netreach
Outreach
Sexual health
Issue Date: 2015
Publisher: © The Authors. Published by SAGE Publications (UK and US)
Citation: MOWLABOCUS, S. ...et al., 2015. 'Because even the placement of a comma might be important': Expertise, filtered embodiment and social capital in online sexual health promotion. Convergence: The International Journal of Research into New Media Technologies, 21(3), pp. 375-387.
Abstract: The Terrence Higgins Trust (THT) is a leading UK HIV and sexual health organization, and community outreach and support remain a key tenet of the charity’s philosophy. Outreach work includes campaign drives in bars, clubs and saunas, peer-led workshops, support groups, condom distribution in community venues and one-to-one intervention programmes to help raise HIV/ AIDS awareness. But what happens to community activism and outreach when the community one seeks to engage moves online? In this article, we report on a study capturing the experiences of workers engaged in THT’s digital outreach service, Netreach. Using ethnographic and other qualitative methods, we identify the shifting nature of health promotion outreach work and the changes in expert–client relationship that occur when community outreach takes place on digital platforms. We identify how issues of (dis)embodiment, expertise and cultural capital play a role in determining the success – or failure – of online outreach work.
Description: This paper was accepted for publication in the journal Convergence and the definitive published version is available at http://dx.doi.org/10.1177/1354856515579845
Version: Accepted for publication
DOI: 10.1177/1354856515579845
URI: https://dspace.lboro.ac.uk/2134/25212
Publisher Link: http://dx.doi.org/10.1177/1354856515579845
ISSN: 1354-8565
Appears in Collections:Published Articles (Loughborough University London)

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