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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/25389

Title: Development of a scale to measure gamer experiences in sport video games
Authors: Pyun, Do Young
Leng, Ho Keat
Keywords: Sport video games
Game experience
Scale development
Issue Date: 2017
Publisher: Inderscience
Citation: PYUN, D.Y. and LENG, H.K., 2017. Development of a scale to measure gamer experiences in sport video games. International Journal of Sport Management and Marketing, In Press.
Abstract: The aim of this study is to develop a scale to measure gamer experiences in sport video games. A two-phase data analysis was conducted with 400 respondents randomly assigned to one of two phases. In each phase, respondents were tasked to play a sports car racing game and complete a survey instrument. The study identified six dimensions of sports video games based on gamer experience. These are Challenge, Competence, Flow, Immersion, Enjoyment and Negative Affect. Using this scale, it will be possible to examine differences in gamer experience across sports video games. More importantly, it will be possible to examine the relationship between gamer experience and sponsorship effectiveness in future studies using this scale.
Description: This paper is closed access until six months after publication.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/25389
Publisher Link: http://www.inderscience.com/jhome.php?jcode=IJSMM
ISSN: 1475-8962
Appears in Collections:Closed Access (Sport, Exercise and Health Sciences)

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IJSMM_Gamer Experience in Sport Video Games_Revised_13Feb_Manuscript only.pdfAccepted version127.1 kBAdobe PDFView/Open


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