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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/26075

Title: Strategic brand management vs brand misconceptions in the English Premier League
Authors: Manoli, Elisavet Argyro
Issue Date: 2017
Publisher: European Association for Sport Management
Citation: MANOLI, E.A., 2017. Strategic brand management vs brand misconceptions in the English Premier League. Presented at the 25th European Sport Management Conference (EASM 2017), Bern and Magglingen, Switzerland, 5th-8th September 2017.
Description: This is a conference paper.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/26075
Publisher Link: https://www.easm2017.com/
Appears in Collections:Conference Papers and Presentations (Sport, Exercise and Health Sciences)

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