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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/26083

Title: The ‘floating’ role of marketing in football clubs
Authors: Manoli, Argyro Elisavet
Keywords: Marketing strategy
Marketing goals
Marketing targets
Football marketing
English Premier League
Issue Date: 2017
Publisher: SMAANZ
Citation: MANOLI, A.E., 2017. The ‘floating’ role of marketing in football clubs. Presented at the Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Gold Coast, Australia, 29 November - 1 December 2017.
Description: This is a conference abstract presented at the 2017 SMAANZ conference.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/26083
Publisher Link: http://www.griffith.edu.au/smaanz-2017-conference
Appears in Collections:Conference Papers and Presentations (Sport, Exercise and Health Sciences)

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