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Title: An approach to PLC in fast moving consumer goods: A case study from Pakistan
Authors: Zahoor, Sadaf
Shehzad, Adeel
Case, Keith
Saram, Muhammad U.
Zahoor, Zain
Chaudhry, Ijaz A.
Keywords: Product life cycle
Market share
Strategic planning
Issue Date: 2017
Publisher: IOS Press
Citation: ZAHOOR, S. ... et al, 2017. An approach to PLC in fast moving consumer goods: A case study from Pakistan. IN: Gao, J., El Souri, M. and Keates, S. (eds). Advances in Manufacturing Technology XXX. Proceedings of the Fifteenth International Conference on Manufacturing Research, University of Greenwich, London, UK, 5th-7th September 2017, pp. 447-451.
Series/Report no.: Advances in Transdisciplinary Engineering;6
Abstract: Fast moving consumer goods (FMCGs) is possibly the toughest and most disciplined of all industries. The survival, market share and profitability of a FMGC organization rely on number of factors including innovative thoughts, focused consumer, competitor analysis and deep marketing knowledge. These factors are necessary considerations throughout the Product Life Cycle (PLC). PLC analysis is considered to be a valuable tool for strategic planning for organizations and was first introduced to track the product's progress in all phases from introduction to disposal. FMCG organizations gain a competitive edge by using a product life cycle approach over those who do not use it. This paper presents a case study of a local FMGC organization and its approach to PLC. The study revealed that the PLC approach has significant effects on the success of the product in the market.
Description: This paper appears here with permission from IOS Press. The final publication is available at IOS Press through https://doi.org/10.3233/978-1-61499-792-4-447.
Version: Accepted for publication
DOI: 10.3233/978-1-61499-792-4-447
URI: https://dspace.lboro.ac.uk/2134/26471
Publisher Link: https://doi.org/10.3233/978-1-61499-792-4-447
ISBN: 9781614997917
Appears in Collections:Conference Papers and Presentations (Mechanical, Electrical and Manufacturing Engineering)

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