A textual analysis of the negative representation of
political correctness in national newspapers. Considers
"PC" as multi cultural tolerance, in terms of language
vigilance, challenge to the "canon" and equal
opportunities, and as intolerant censorship. Examples of
practical programmes and conflicting academic opinion are
given. Newspaper coverage is influenced by factors which
'close' the text to the readership. This manipulation of
information is analysed in Case Studies from 1994: a
headteacher's rejection of tickets to see Romeo and Juliet
in January because of its 'blatant heterosexuality', and a
speech by Prince Charles in May referring to the PC threat.
Omission and selection of information illustrates that
actual events fail to correspond with the media's
preconceived patterns of associations. Two neutral studies,
"Back to Basics" and the pending review of the National
Curriculum for History, show that information manipulation
is a common occurrence. Coverage becomes fictionalised and
circular in order to avoid complex analysis of issues.
Concludes that the press mirrors PC in its blinkered
representation of stories and excludes new information in
the attempt to adhere to unambiguous mainstream opinion.
Master's Dissertation, submitted in partial
fulfilment of the requirements for the award of the
Master of Arts degree of Loughborough
University of Technology.