CRICK, D., CHAUDHRY, S. and CRICK, J.M., 2016. Trading in a competitive environment: South-Asian restaurants in the UK. Strategic Change, 25 (4), pp. 371-382.
South-Asian restaurant owners in the UK need to avoid employing a business model that operates on threshold capabilities, but rather need to learn from the more dynamic capabilities of rivals in the sector in order to help sustainability.