During the past few years there has been a move away from centrally-controlled
economies in Central and Eastern Europe and towards their replacement by free market
economies. As a result of the abandoning of the central planning system East European
companies have lost major long established markets and company survival became
dependent upon successful new market penetration. To enter new markets East
European companies had to increase dramatically their competitive strengths,
diminished by the traditional lack of competition in centrally controlled economies.
One of the possible ways for gaining competitive advantage was development of new
A Master's Thesis
submitted in partial fulfilment of the requirement for the award of
Master of Philosophy.
Loughborough University of Technology.