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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/27021

Title: Sport marketing’s past, present and future: an introduction to the special issue on contemporary issues in sports marketing
Authors: Manoli, Elisavet Argyro
Issue Date: 2018
Publisher: © Taylor & Francis
Citation: MANOLI, E.A., 2018. Sport marketing’s past, present and future: an introduction to the special issue on contemporary issues in sports marketing. Journal of Strategic Marketing, 26(1), pp.1-5.
Abstract: In 2015, the global sport industry was estimated to be worth US $145 billion which accounts for over 3% of the world’s economic activity (PWC, 2011). Adding to this the total estimated worth of the blooming esport industry (reported to soon reach US $1 billion according to CNN, 2016), and the projected growth in particular markets, such as China and India, the sports industry appears to have cemented its value and potential around the world, while differentiating itself from the wider service and entertainment industries. Combining its economic impact with its socio-cultural importance in people’s lives and in local and wider communities, it is of little surprise that academics have been increasingly interested in studying the sport industry, including its particular functions and peculiarities.
Description: This paper is closed access until 03 May 2019
Version: Accepted for publication
DOI: 10.1080/0965254X.2018.1389492
URI: https://dspace.lboro.ac.uk/2134/27021
Publisher Link: http://dx.doi.org/10.1080/0965254X.2018.1389492
ISSN: 0965-254X
Appears in Collections:Closed Access (Sport, Exercise and Health Sciences)

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