Thesis-1998-Jennings.pdf (2.6 MB)
The Church and the market
thesis
posted on 2017-11-13, 12:41 authored by F. David JenningsThis research seeks to examine the perception and attitude towards the discipline of
marketing within the Church. At a time of significant decline in Church attendance, and much
discussion about the use and appropriateness of marketing, the research was undertaken to
test the validity of such, amongst the clergy. The results could clearly be important for the
Church as it seeks to reverse possible terminal decline. Clergy were tested for their support,
or otherwise, in respect of a variety of marketing positions; and their views were sought
concerning what they thought the Church offered or sold to existing, or potential customers,
and whether they believed the Church should be marketed. The stated desire, or not, to
market the Church was correlated to their understanding of the discipline and requirement of
marketing as a valid, relevant and appropriate tool for reversing the decline in Church
congregations, and the possibility of securing a significant increase in the same. [Continues.]
History
School
- Business and Economics
Department
- Business
Publisher
© David JenningsPublisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc-nd/2.5/Publication date
1998Notes
A Master's Thesis. Submitted in partial fulfilment of the requirements for the award of Master of Philosophy at Loughborough University.Language
- en