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Title: Dual screening the political: media events, social media, and citizen engagement
Authors: Vaccari, Cristian
Chadwick, Andrew
O'Loughlin, Ben
Keywords: Dual screening
Political engagement
Television
Social media
Media events
Twitter
Hybrid media system
Issue Date: 2015
Publisher: Wiley © International Communication Association
Citation: VACCARI, C., CHADWICK, A. and O'LOUGHLIN, B., 2015. Dual screening the political: media events, social media, and citizen engagement. Journal of Communication, 65 (6), pp. 1041 - 1061.
Abstract: Dual screening—the complex bundle of practices that involve integrating, and switching across and between, live broadcast media and social medi—is now routine for many citizens during important political media events. But do these practices shape political engagement, and if so, why? We devised a unique research design combining a large-scale Twitter dataset and a custom-built panel survey focusing on the broadcast party leaders’ debates held during the 2014 European Parliament elections in the United Kingdom. We find that relatively active, “lean-forward” practices, such as commenting live on social media as the debate unfolded, and engaging with conversations via Twitter hashtags, have the strongest and most consistent positive associations with political engagement.
Description: This is the peer reviewed version of the following article: VACCARI, C., CHADWICK, A. and O'LOUGHLIN, B., 2015. Dual screening the political: media events, social media, and citizen engagement. Journal of Communication, 65 (6), pp. 1041 - 1061, which has been published in final form at https://doi.org/10.1111/jcom.12187. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Version: Accepted for publication
DOI: 10.1111/jcom.12187
URI: https://dspace.lboro.ac.uk/2134/27427
Publisher Link: https://doi.org/10.1111/jcom.12187
ISSN: 0021-9916
Appears in Collections:Published Articles (Communication, Media, Social and Policy Studies)

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