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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/277

Title: Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services
Authors: Angus, Emma
Oppenheim, Charles
Issue Date: 2004
Publisher: Emerald / © Professor Oppenheim
Citation: ANGUS, E. and OPPENHEIM, C., 2004. Studies of the characteristics of brand names used in the marketing of information products and services II: Internet related services. Aslib Proceedings, 56(1), pp.12-23
URI: https://dspace.lboro.ac.uk/2134/277
ISSN: 0001-253X
Appears in Collections:Published Articles (Information Science)

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