CRICK, J.M., 2018. Studying coopetition in a wine industry context: Directions for future research. International Journal of Wine Business Research, 30 (3), pp.366-371.
Purpose – The purpose of this paper is to highlight the theoretical and methodological value of studying coopetition (the interplay between cooperation and competition) in a wine industry context.
Design/methodology/approach – Key publications surrounding wine industries across multiple countries were reviewed to understand how the wine industry is a highly-appropriate empirical context to investigate coopetition.
Findings – The findings revealed that the wine industry is a highly-suitable empirical context for researchers to explore coopetition. Specifically, being a highly-cooperative and competitive market, the wine industry provides a unique outlook into how coopetition is managed.
Originality/value – This paper helps scholars appreciate the theoretical and methodological benefits of using a wine industry context to evaluate coopetition. Hence, scholars should utilise the wine industry, to obtain rich empirical data surrounding coopetition. The paper ends with a set of recommendations for future research.
This paper was published in the journal International Journal of Wine Business Research and the definitive published version is available at https://doi.org/10.1108/IJWBR-11-2017-0067.