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Title: Three pathways to case selection in IB: A twenty-year review, analysis & synthesis
Authors: Fletcher, Margaret
Zhao, Yang
Plakoyiannaki, Emmanuella
Buck, Trevor
Keywords: Qualitative research
Case study research methodology
Case selection
International business
Issue Date: 2018
Publisher: © Elsevier
Citation: FLETCHER, M. ... et al, 2018. Three pathways to case selection in IB: A twenty-year review, analysis & synthesis. International Business Review, 27(4), pp. 755-766.
Abstract: With its focus on locational context, International Business (IB) is a prime candidate for the application of Case Study (CS) methodology. Yet many IB scholars still have doubts about CSs, possibly because strategies for their selection and disclosure procedures may lack rigor. The purpose of this article is to document and discuss CS selection in IB research, make suggestions for improvement, and thus raise the standard and status of CS research. Using qualitative content analysis, this paper examines CS selection strategies in four IB journals (1995-2014), relating them to chosen theoretical purposes and logics employed. Our results indicate that 12% of the 333 investigated CS articles lacked a section on methodology, and 41% of papers reported no indication of how CSs were selected. Drawing insights from the dataset, we propose and distinguish between theory-driven and phenomenon-driven CS selection approaches. In light of our evidence, best-practice papers are identified and apportioned to coherent pathways connecting theoretical purpose, logic and CS selection strategies. In doing so, we address the link between case selection and theorizing in CSs and advocate greater methodological sophistication and transparency of CS selection reporting in IB research.
Description: This paper is closed access until 30/09/2019
Sponsor: This project received funding from the British Academy.
Version: Accepted for publication
DOI: 10.1016/j.ibusrev.2017.12.004
URI: https://dspace.lboro.ac.uk/2134/28131
Publisher Link: https://doi.org/10.1016/j.ibusrev.2017.12.004
ISSN: 0969-5931
Appears in Collections:Closed Access (Loughborough University London)

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