With increasing attention on segmentation, more and more bases for segmenting markets have
been suggested in the past few decades. However, no studies on segmentation issues in the
textiles industry have been found. This study explored the segmentation strategies and bases
used in the textiles industry by collecting data using an empirical survey of the UK textiles
industry. This empirical study also investigated confusing issues affecting successful
implementation of a segmentation strategy in the textiles industry so that it can provide
guidelines and a framework for marketing practitioners and for future research. [Continues.]
A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy at Loughborough University.
Great Britain, Government (Overseas Research Scholarship). Ruentex Industries Ltd.