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Title: Exploring confusing issues in industrial market segmentation: an empirical study in the UK textiles industry
Authors: Lin, Chien-Kun
Issue Date: 1998
Publisher: © Chien-Kun Lin
Abstract: With increasing attention on segmentation, more and more bases for segmenting markets have been suggested in the past few decades. However, no studies on segmentation issues in the textiles industry have been found. This study explored the segmentation strategies and bases used in the textiles industry by collecting data using an empirical survey of the UK textiles industry. This empirical study also investigated confusing issues affecting successful implementation of a segmentation strategy in the textiles industry so that it can provide guidelines and a framework for marketing practitioners and for future research. [Continues.]
Description: A Doctoral Thesis. Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy at Loughborough University.
Sponsor: Great Britain, Government (Overseas Research Scholarship). Ruentex Industries Ltd.
URI: https://dspace.lboro.ac.uk/2134/28188
Appears in Collections:PhD Theses (Business)

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