Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/28252

Title: Online mobilization in comparative perspective: Digital appeals and political engagement in Germany, Italy, and the United Kingdom
Authors: Vaccari, Cristian
Keywords: Comparative politics
European elections
Internet politics
Online mobilization
Political participation
Issue Date: 2017
Publisher: © Taylor & Francis
Citation: VACCARI, C., 2017. Online mobilization in comparative perspective: Digital appeals and political engagement in Germany, Italy, and the United Kingdom. Political Communication, 34 (1), pp. 69-88.
Abstract: This study analyzes the relationship between online voter mobilization and political engagement in Germany, Italy, and the United Kingdom during the 2014 European election campaign. Internet surveys of samples representatives of these countries’ populations with Internet access show that respondents who received an invitation to vote for a party or candidate via e-mail or social media engaged in a significantly higher number of political activities than those who did not. Moreover, the relationship between mobilization and engagement was stronger among those who followed the campaign less attentively, as well as in countries where overall levels of engagement with the campaign were lower (Germany and the United Kingdom) than where they were higher (Italy). These findings indicate that online mobilization may contribute to closing gaps in political engagement at both individual and aggregate levels, and thus suggest that digital media may contribute to reviving democratic citizenship.
Description: This is an Accepted Manuscript of an article published by Taylor & Francis in Political Communication on 25 Oct 2016, available online: https://doi.org/10.1080/10584609.2016.1201558
Sponsor: This research was supported by the Italian Ministry of Education “Future in Research 2012” initiative (project code RBFR12BKZH) for the project titled “Building Inclusive Societies and a Global Europe Online: Political Information and Participation on Social Media in Comparative Perspective” (http://www.webpoleu.net).
Version: Accepted for publication
DOI: 10.1080/10584609.2016.1201558
URI: https://dspace.lboro.ac.uk/2134/28252
Publisher Link: https://doi.org/10.1080/10584609.2016.1201558
ISSN: 1058-4609
Appears in Collections:Published Articles (Communication, Media, Social and Policy Studies)

Files associated with this item:

File Description SizeFormat
Online Mobilization final.pdfAccepted version268.8 kBAdobe PDFView/Open

 

SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.