Reynolds.pdf (45.43 kB)
Message heard and understood?
conference contribution
posted on 2018-02-12, 15:07 authored by Sarah ReynoldsDevelopment depends upon communication. To have
practical benefit, development specialists wishing to influence
change in policies, change in attitude or adoption of
technologies, must communicate clearly and effectively so
that the message is heard and understood by all those who
could potentially benefit from their activities.
Furthermore, competition for development funds is fierce.
Development agencies, research institutes, and others dependent
on external funding, need to present a high profile.
They need to demonstrate that their projects and programmes
have been effective. They need to demonstrate
that their proposals for future work justify support. They
need to reach people of influence. The mass media - print,
radio and the Internet - offers rapid, widespread knowledge
transfer to different target groups adding further value to
interpersonal communication.
History
School
- Architecture, Building and Civil Engineering
Research Unit
- Water, Engineering and Development Centre (WEDC)
Published in
WEDC ConferenceCitation
REYNOLDS, S., 2001. Message heard and understood? IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 154-155.Publisher
© WEDC, Loughborough UniversityVersion
- VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2001Notes
This is a conference paper.Other identifier
WEDC_ID:10324Language
- en
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