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|Title: ||Message heard and understood?|
|Authors: ||Reynolds, Sarah|
|Issue Date: ||2001|
|Publisher: ||© WEDC, Loughborough University|
|Citation: ||REYNOLDS, S., 2001. Message heard and understood? IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 154-155.|
|Abstract: ||Development depends upon communication. To have
practical benefit, development specialists wishing to influence
change in policies, change in attitude or adoption of
technologies, must communicate clearly and effectively so
that the message is heard and understood by all those who
could potentially benefit from their activities.
Furthermore, competition for development funds is fierce.
Development agencies, research institutes, and others dependent
on external funding, need to present a high profile.
They need to demonstrate that their projects and programmes
have been effective. They need to demonstrate
that their proposals for future work justify support. They
need to reach people of influence. The mass media - print,
radio and the Internet - offers rapid, widespread knowledge
transfer to different target groups adding further value to
|Description: ||This is a conference paper.|
|Appears in Collections:||WEDC 27th International Conference|
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