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Project sustainability through social marketing

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conference contribution
posted on 2018-02-12, 15:08 authored by Claire Boffin
Whilst "sustainability" has become accepted as a key concept in development initiatives, examples of it’s achievement are difficult to find. This paper considers some of the advice social marketing has to offer.

History

School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

BOFFIN, C., 2001. Project sustainability through social marketing. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 87-90.

Publisher

© WEDC, Loughborough University

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2001

Notes

This is a conference paper.

Other identifier

WEDC_ID:11632

Language

  • en

Usage metrics

    WEDC 27th International Conference

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    Keywords

    untagged

    Licence

    CC BY-NC-ND 4.0

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