BOFFIN, C., 2001. Project sustainability through social marketing. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 87-90.
Whilst "sustainability" has become accepted as a
key concept in development initiatives, examples of it’s
achievement are difficult to find. This paper considers some
of the advice social marketing has to offer.