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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/30408

Title: Message design for hygiene education
Authors: Panford, Solomon
Issue Date: 1997
Publisher: © WEDC, Loughborough University
Citation: PANFORD, S., 1997. Message design for hygiene education. IN: Pickford, J. et al. (eds). Water and sanitation for all - Partnerships and innovations: Proceedings of the 23rd WEDC International Conference, Durban, South Africa, 1-5 September 1997, pp.336-339.
Abstract: It is obvious that the provision of facilities without accompanying user education is likely to result in poor usage and for that matter lack of maintenance which will aggravate the already precarious situation of having no facility at all. At any rate, hygiene education is not done in a vacuum; it is facilitated by certain tools (materials and messages) in the form of visuals more especially when the audience or target is a rural community. If ‘meaning really lies in the mind of the receiver’ as the adage goes, then the involvement of the receiver is the design of the message being communicated, therefore becomes almost imperative. Meanwhile, one aspect of the communication process which is normally the reservation of the communicator, is ‘message design’. However for hygiene educational purposes, this should not always be the case. To communicate meaningfully, one has to study and know his audience very well. Hence, to be able to reach the rural community, we should be aware of certain salient characteristic features of the people.
Description: This is a conference paper.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/30408
Appears in Collections:WEDC 23rd International Conference

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