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Social marketing for urban sanitation

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conference contribution
posted on 2018-02-12, 15:09 authored by Jessica Budds, Val Curtis, Guy Howard, Darren Saywell
This paper is based on the early stages of a research project funded by the Department for International Development (DFID) on Social Marketing (SM) for latrines in poor urban settlements in Africa. It aims to develop and test a SM approach to latrine promotion. This project considers it likely that a well-designed marketing programme can significantly increase latrine demand and coverage. If successful, it hopes to influence sanitation policy-makers, government bodies, NGOs and international agencies to modify their approach to urban latrine promotion. This paper examines the opportunities and challenges presented by SM theory and practice for sanitation promotion.

History

School

  • Architecture, Building and Civil Engineering

Research Unit

  • Water, Engineering and Development Centre (WEDC)

Published in

WEDC Conference

Citation

BUDDS, J. ... et al, 2001. Social marketing for urban sanitation. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 174-177.

Publisher

© WEDC, Loughborough University

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2001

Notes

This is a conference paper.

Other identifier

WEDC_ID:13142

Language

  • en

Alternative title

Social marketing for sanitation: opportunities and challenges

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    WEDC 27th International Conference

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