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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/30486

Title: Social marketing for urban sanitation
Other Titles: Social marketing for sanitation: opportunities and challenges
Authors: Budds, Jessica
Curtis, Val
Howard, Guy
Saywell, Darren
Issue Date: 2001
Publisher: © WEDC, Loughborough University
Citation: BUDDS, J. ... et al, 2001. Social marketing for urban sanitation. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 174-177.
Abstract: This paper is based on the early stages of a research project funded by the Department for International Development (DFID) on Social Marketing (SM) for latrines in poor urban settlements in Africa. It aims to develop and test a SM approach to latrine promotion. This project considers it likely that a well-designed marketing programme can significantly increase latrine demand and coverage. If successful, it hopes to influence sanitation policy-makers, government bodies, NGOs and international agencies to modify their approach to urban latrine promotion. This paper examines the opportunities and challenges presented by SM theory and practice for sanitation promotion.
Description: This is a conference paper.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/30486
Appears in Collections:WEDC 27th International Conference

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