COATES, S. ... et al, 2001. PREPP - improving utility watsan services to low income consumers. IN: Scott, R. (ed). People and systems for water, sanitation and health: Proceedings of the 27th WEDC International Conference, Lusaka, Zambia, 20-24 August 2001, pp. 233-236.
This paper is based on the interim findings from a Department
for International Development (DFID) funded research
project looking at the application of strategic marketing
approaches in urban water utilities in developing
countries. The context for the research is that many of these
utilities despite increasingly favourable legislation are under
performing. Table 1 highlights the low level of piped
water services in African cities. This situation is not acceptable
if the targets stated in developing country government
policies are to be realized. The purpose of the research is to
provide utility managers with mechanisms to enable them
to use and adapt marketing techniques to provide better
services to all consumer groups in a financially sustainable
manner. This paper focuses on services to the market
segment comprising the ‘urban poor’.