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Title: Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 2 - Guidance notes for managers
Authors: Sansom, Kevin
Franceys, Richard
Njiru, Cyrus
Kayaga, Sam
Coates, Sue
Chary, Srinivas
Keywords: Customer care
Poverty
Service levels
Urban services
Water supply management
Issue Date: 2004
Publisher: WEDC, Loughborough University
Citation: SANSOM, K. ... et al, 2004. Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 2 - Guidance notes for managers. Loughborough: WEDC, Loughborough University.
Abstract: This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A key question that is considered in this book (Book 2) is how best marketing approaches to utility management can be adapted to serve low-income areas so that sustainable services are achieved. The main target audience of this book is utility managers in low- and middle-income countries who are interested in innovative ways of serving more of their consumers. Many examples of applying different and useful marketing approaches for the urban water sector are provided, including guidance on pilot programmes for serving the poor and scaling up to city wide strategic marketing approaches.
Description: This record is made up of 20 files. Individual chapters and the complete pdf are available to download from the record.
Sponsor: UK Department for International Development (DFID)
Version: Published
URI: https://dspace.lboro.ac.uk/2134/30757
ISBN: 9781843800552
Appears in Collections:Books (WEDC)

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File Description SizeFormat
Serving_All_Urban_Consumers_-_Bk_2_-_Complete.pdfPublished version2.64 MBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Annex_4.pdfPublished version39.19 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Glossary.pdfPublished version35.24 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Annex_1.pdfPublished version330.56 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Contents.pdfPublished version97.45 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_3_Ch_07.pdfPublished version176.9 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_3_Ch_05.pdfPublished version93.05 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_1.pdfPublished version26.29 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_2_Ch_03.pdfPublished version731.58 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_3.pdfPublished version15.38 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_3_Ch_08.pdfPublished version208.13 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Annex_3.pdfPublished version56.58 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Annex_2.pdfPublished version69.1 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Annex_5.pdfPublished version62.23 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_References.pdfPublished version51.8 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_1_Ch_01.pdfPublished version220.54 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_2_Ch_02.pdfPublished version994.9 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_2.pdfPublished version15.29 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_2_Ch_04.pdfPublished version112.35 kBAdobe PDFView/Open
Serving_All_Urban_Consumers_-_Bk_2_-_Pt_3_Ch_06.pdfPublished version195.58 kBAdobe PDFView/Open

 

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