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Title: Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 6 - Sample strategic marketing plan for water services in Guntur, India
Authors: Narender, A.
Chary, Srinivas
Sansom, Kevin
Keywords: Customer care
Guntur
India
Poverty
Service levels
Urban services
Water supply management
Issue Date: 2004
Publisher: © WEDC, Loughborough University
Citation: NARENDER, A., CHARY, S. and SANSOM, K., 2004. Serving all urban consumers - a marketing approach to water services in low- and middle-income countries: Book 6 - Sample strategic marketing plan for water services in Guntur, India. Loughborough: WEDC, Loughborough University.
Abstract: This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A strategic marketing approach to comprehensive city-wide planning of water services for all consumer groups is described in Part III of Book 2 - Guidance notes for managers. Sample Strategic Marketing Plans (SMPs) have been developed to both test and demonstrate the methodology outlined in Book 2 and are included in the following three books: Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region; Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda; Book 6: Sample strategic marketing plan for water services in Guntur, India.
Description: This book was published by the Water, Engineering and Development Centre (WEDC) at Loughborough University.
Sponsor: UK Department for International Development (DFID)
Version: Published
URI: https://dspace.lboro.ac.uk/2134/30803
ISBN: 9781843800590
Appears in Collections:Books (WEDC)

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