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Title: Disruptive design in sanitation marketing: lessons from product and process innovations in Bangladesh
Authors: MacArthur, Jess
Riggs, F. Connor
Chowdhury, Raisa
Issue Date: 2015
Publisher: © WEDC, Loughborough University
Citation: MACARTHUR, J. ... et al, 2015. Disruptive design in sanitation marketing: lessons from product and process innovations in Bangladesh. IN: Shaw, R.J. (ed). Water, sanitation and hygiene services beyond 2015 - Improving access and sustainability: Proceedings of the 38th WEDC International Conference, Loughborough, UK, 27-31 July 2015, 7pp.
Abstract: Based in Dhaka, the Sanitation Marketing (SanMark) team at iDE – Bangladesh, is harnessing principles of disruptive innovation to change the landscape of how latrines are produced and sold to rural households. iDE’s Bangladesh SanMark Pilot (BSMP) project (2012-2014) aimed to develop a proof of concept around private-sector led delivery of customer-oriented improved sanitation technologies through three phases: i) identification of existing disruptee conditions, ii) support of an “entry point” innovation that generated key “disruptive design principles”, and iii) robust ideation and prototyping of a disruptor system grounded in the design principles. Through these phases, the project experienced an initial “entry point innovation” through the plastic SaTo® Pan. The resulting design principles then informed development of the disruptor system of the plastic “Sanitation in a Box” (SanBox) offset plastic latrine, a promising sanitation product grounded in a scalable business model connecting grassroots latrine producers to a national supply chain.
Description: This is a conference paper.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/31213
Appears in Collections:WEDC 38th International Conference

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