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Title: Selling soap and latrines in Madagascar and Djibouti: results of marketing surveys
Authors: Heath, Tom
Hafany, Honore
Mohammed, Kadr
Keywords: Djibouti
Hand washing
Social marketing
Issue Date: 2017
Publisher: © WEDC, Loughborough University
Citation: HEATH, T., HAFANY, H. and MOHAMMED, K., 2017. Selling soap and latrines in Madagascar and Djibouti: results of marketing surveys. IN: Shaw, R.J. (ed). Local action with international cooperation to improve and sustain water, sanitation and hygiene (WASH) services: Proceedings of the 40th WEDC International Conference, Loughborough, UK, 24-28 July 2017, Paper 2674, 6pp.
Abstract: Action Contre la Faim is implementing a social marketing project in Madagascar and Djibouti. The project aims to facilitate the construction of latrines and hand washing devices with soap without the use of subsidies. This paper outlines the social marketing process used in the project and provides detail on implementation and results of its early stages. The results include information on the barriers, motivations, drivers and requested features for latrines and hand washing devices. It then summarises how these are being developed into marketable products. The paper concludes with the current lessons learnt from the project and the main recommendations.
Description: This is a conference paper.
Sponsor: The authors would like to extend thanks to AFD for funding the project.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/31478
Appears in Collections:WEDC 40th International Conference

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