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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/31531

Title: Sanitation marketing in rural Zambia: a replicable business model
Authors: Pinfold, John V.
Mungamelo, Alfred
Ng'ambi, Joseph
Anscombe, Jim
Keywords: Marketing
Business model
Issue Date: 2017
Publisher: © WEDC, Loughborough University
Citation: PINFOLD, J.V. ... et al, 2017. Sanitation marketing in rural Zambia: a replicable business model. IN: Shaw, R.J. (ed). Local action with international cooperation to improve and sustain water, sanitation and hygiene (WASH) services: Proceedings of the 40th WEDC International Conference, Loughborough, UK, 24-28 July 2017, Paper 2766, 7pp.
Abstract: This paper describes a successful sanitation marketing project implemented by Government of Zambia and UNICEF that is part of a larger sanitation programme in rural Zambia. The aim of the sanitation marketing component is to build the capacity of the private sector, such as individual artisans, to provide sanitation services that fulfil a need for stronger, longer lasting toilets at affordable prices, particularly in areas with sandy/waterlogged soils. Innovation has centered on developing substructure designs that use locally available materials keeping the costs as low as possible in order to reach a larger market segment. Introduction of large heavy mass produced products is often limited due to high transport costs for sparsely populated rural areas. At time of writing 291 “entrepreneurs” have been trained and around half have been confirmed active achieving over 1,300 sales to households and institution.
Description: This is a conference paper.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/31531
Appears in Collections:WEDC 40th International Conference

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