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Broadcasting sport: Analogue markets and digital rights
journal contribution
posted on 2018-04-09, 14:15 authored by Hibai Lopez-Gonzalez, Constantino Stavros, Aaron SmithAaron SmithThe future of sport broadcasting is uniquely positioned between the analogue paradigm of long-standing television broadcast networks and the digital prototype of agile new entrants. Juxtaposed between the two, sport consumers are being marshalled into digital enclosures for efficient commodification. In this article, we map the collision and the disorderly consequences of this juxtaposition between the analogue and the digital markets. We consider the current development of digital media rights through a series of brief illustrative examples in key sports and markets and then look ahead to explore what the future of sport broadcasting might become and posit the impact of digital technologies on the business models of broadcasters, sport content owners, and consumers.
History
School
- Loughborough University London
Published in
International Communication GazetteVolume
79Issue
2Pages
175 - 189Citation
LOPEZ-GONZALEZ, H., STAVROS, C. and SMITH, A.C., 2017. Broadcasting sport: Analogue markets and digital rights. International Communication Gazette, 79 (2), pp.175-189.Publisher
SAGE © The Author(s)Version
- VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2017-03-16Notes
This paper is closed access.ISSN
1748-0485eISSN
1748-0493Publisher version
Language
- en
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