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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/3269

Title: A survey of 'young social' and 'professional' users of location-based services in the UK
Authors: May, Andrew
Bayer, Steven H.
Ross, Tracy
Keywords: Location-based services
Mobile location services
Issue Date: 2007
Publisher: © Taylor & Francis
Citation: MAY, A., BAYER, S.H. and ROSS, T., 2007. A survey of 'young social' and 'professional' users of location-based services in the UK. Journal of location based services, 1 (2), pp. 112-132
Abstract: The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS.
Description: This is a pre-print version of an article published in the journal, Journal of location based services [© Taylor & Francis]. The definitive version is available at: http://www.tandf.co.uk/journals/titles/17489725.asp
Version: Submitted for publication
DOI: 10.1080/17489720701624618
URI: https://dspace.lboro.ac.uk/2134/3269
Publisher Link: http://www.tandf.co.uk/journals/titles/17489725.asp
ISSN: 1748-9733
Appears in Collections:Published Articles (Design School)

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