SUN, X. and MAY, A., 2007. Mobile personalization in the context of large sports events. ECSCW 2007 Workshop: Techniques and Methodologies for Studying Technology Use 'In the Wild', 24-28 September, Limerick, Ireland
The paper reports a study of mobile personalization in the context of
large sport events, specifically with Chinese users. The study compared the user
experience obtained by Chinese spectators at a large sports event when using a
prototype mobile application that either did, or did not, allow personalization. The
study found that mobile personalization could play an important role in enriching
the user experience at large sport events, but also had some potential drawbacks.
In addition, limitations were identified with existing user centred design methods
with Chinese users and suggestions for appropriate evaluation methods for these
users are made.