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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/3276

Title: Mobile personalization in the context of large sports events
Authors: Sun, Xu
May, Andrew
Issue Date: 2007
Publisher: ECSCW
Citation: SUN, X. and MAY, A., 2007. Mobile personalization in the context of large sports events. ECSCW 2007 Workshop: Techniques and Methodologies for Studying Technology Use 'In the Wild', 24-28 September, Limerick, Ireland
Abstract: The paper reports a study of mobile personalization in the context of large sport events, specifically with Chinese users. The study compared the user experience obtained by Chinese spectators at a large sports event when using a prototype mobile application that either did, or did not, allow personalization. The study found that mobile personalization could play an important role in enriching the user experience at large sport events, but also had some potential drawbacks. In addition, limitations were identified with existing user centred design methods with Chinese users and suggestions for appropriate evaluation methods for these users are made.
Description: This is a refereed conference paper
URI: https://dspace.lboro.ac.uk/2134/3276
Appears in Collections:Conference Papers and Presentations (Design School)

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