GMC 2018_Long Abstract_A multi-faceted examination of the export product adaptation customer value creation relationship.pdf (32.86 kB)
A multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]
conference contribution
posted on 2018-06-04, 08:58 authored by Lenia Tsougkou, John Cadogan, Ian HodgkinsonIan Hodgkinson, Joao Oliveira, T. Laukkanen, Victoria StoryVictoria Story, Nahid M. Yazdani, Nathaniel BosoA multi-faceted examination of the export product adaptation—customer value creation relationship [Abstract]
History
School
- Business and Economics
Department
- Business
Published in
2018 Global Marketing Conference (GMC)Citation
TSOUGKOU, E. ...et al., 2018. A multi-faceted examination of the export product adaptation—customer value creation relationship. Presented at the 2018 Global Marketing Conference (GMC), Tokyo, Japan, July 26-29.Version
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2018-03-15Publication date
2018Notes
This is an abstract of a conference paper.Publisher version
Language
- en