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|Title: ||The role of UK local authorities in promoting the bus|
|Authors: ||Morris, Michelle|
Ison, Stephen G.
Enoch, Marcus P.
|Issue Date: ||2005|
|Publisher: ||© Center of Urban Transport Research|
|Citation: ||Morris M., Ison S.G. and Enoch M.P., 2005. The role of UK local authorities in promoting the bus. Journal of public transportation, 8(5), pp. 25-40.|
|Abstract: ||Government has proposed a number of policy measures. In particular, the 1998 White
Paper indicated that “the bus industry will make an important and cost-effective
contribution to tackling congestion and pollution at the local level”.
Since the privatization of the bus industry during the 1980s, Local Government – the
primary agents of delivering transport policy objectives in the UK – have had
relatively little control over the provision of bus services in their localities,
particularly outside London. One option however that can be used to achieve this
policy objective, is to promote the use of buses among the general public.
So far though, very little evidence exists to show the extent to which Local
Authorities in the UK have actively promoted city bus services as part of an integrated
solution to reducing traffic related congestion in urban areas. This paper seeks to
The empirical evidence gained in this study suggests that only a few UK Local
Authorities have actively promoted city bus services and that there are problems in
establishing cohesive promotional objectives, budget setting, measurement activity,
understanding of the promotional mix, and the benefits derived from promoting the
city bus services.|
|Description: ||This article was published in the journal, Journal of public transportation [© Center for Urban Transportation Research]. The definitive version is available at: http://www.nctr.usf.edu/jpt/journal.htm|
|Appears in Collections:||Published Articles (Architecture, Building and Civil Engineering)|
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