Travel plans Mobility management Policy Transport demand management
ENOCH, M.P., 2007. A possible blueprint for mainstreaming travel plans in the UK? European Conference on Mobility Management, Lund, Sweden, 9-11 May
The purpose of this paper is to briefly review the evolution of the travel plan since its
introduction in the UK just over a decade ago, and then draw on this to suggest how travel
plans may develop over the next ten years.
The paper draws on existing literature and the experience of the authors and colleagues to
suggest that travel plans have gradually shifted from being predominantly a niche product
towards being an integrated, comprehensive yet still focused tool in three senses: segment,
scale and scope, and proposes that a fourth element ‘structure’ is also important. It then
suggests that policy makers might use these observations to provide an eventual target
destination that might inform a more strategic approach as to the potential of the travel plan in
the future and sets out some possible intermediate stops along the way.
This is a conference paper. It was presented at the European Conference on Mobility Management 2007 and is also available at: http://www.ecomm2007.se/