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Title: Transparency in product design: investigating design intentions and consumers’ interpretations
Authors: Cheng, Peiyao
Mugge, Ruth
de Bont, Cees
Keywords: Consumers’ interpretation
Design intention
Product design
Transparency
Issue Date: 2018
Publisher: © Taylor & Francis
Citation: CHENG, P., MUGGE, R. and DE BONT, C., 2018. Transparency in product design: investigating design intentions and consumers’ interpretations. Journal of Engineering Design, 29 (10), pp.539-568
Abstract: Transparency is used in product design across various product categories. Because of the physical property of letting light go through, transparency can create unique visual styles. Transparency can also communicate additional information as a result of what is situated underneath the product cover, which prompts different consumers’ interpretations. To support designers to use transparency effectively, this research aims to explore the use of transparency in product design to provide an overview of the design intentions of using transparency. Specifically, two studies were conducted. In Study 1, in-depth interviews with experienced designers (N = 6) were conducted and the results revealed the overview of the following five design intentions of using transparency in product design: enrich visual appeal, enrich product experience, improve product usability, facilitate consumers’ comprehension and demonstrate product functionality. The overview was further validated through consumer interviews (N = 13) in Study 2.
Description: This paper is closed access until 29th August 2019.
Version: Accepted for publication
DOI: 10.1080/09544828.2018.1515426
URI: https://dspace.lboro.ac.uk/2134/35171
Publisher Link: https://doi.org/10.1080/09544828.2018.1515426
ISSN: 0954-4828
Appears in Collections:Closed Access (Design School)

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