County First Lady champions in transformative partnerships for MHM advocacy and integration

Engaging influential individuals to promote change is an evidence-based advocacy strategy that is gaining tract in development initiatives. Through strategic partnerships with County first ladies (CFL) and county first ladies association (CFLA) in Kenya, WSSCC has leveraged the voices of champions at their points of influence to advancing menstrual hygiene management (MHM) advocacy efforts both at the policy and program levels. The office of County First Lady holds a unique position in Kenya, providing a platform to champion important social and development goals at the county level. WSSCC has partnered with County first ladies in Kenya since 2015 to profile MHM and advance its integration across different sectors and programs. This paper seeks to showcase the success and lessons from this model of MHM champions that can facilitate and institutionalize integration of initiatives such as MHM into policies and programs.