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Title: Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters
Authors: Hughes, Paul
Souchon, Anne L.
Nemkova, Ekaterina
Hodgkinson, Ian R.
Oliveira, Joao S.
Boso, Nathaniel
Hultman, Magnus
Yeboah-Banin, Abena
Sy-Changco, J.
Keywords: Dynamic capabilities
Export market performance
Quadratic effects
Issue Date: 2018
Publisher: © Elsevier
Citation: HUGHES, P., ... et al., 2018. Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters. Industrial Marketing Management, Doi: 10.1016/j.indmarman.2018.11.005
Abstract: This study examines quadratic effects of three export decision-making approaches (planning, creativity and spontaneity) on innovation orientation, and the direct effect of innovation orientation on export market performance. The model, anchored in decision theory and dynamic capabilities, is tested on a sample of Chinese exporting firms using structural equation modelling. Findings indicate that while a greater proclivity to innovate is beneficial for export market performance, a more complex web of relationship is revealed between the three export decision-making approaches and innovation orientation, providing insights on the operationalization of a dynamic decision-making capability. Specifically, while an increasing level of export planning reduces an exporter’s capacity to innovate, creativity has a positive direct effect on exporter’s innovation orientation, which also benefits from extreme spontaneity in export decision-making. We discuss theoretical contributions and export managerial implications of this dynamic decision-making capability for industrial marketing management.
Description: This paper is in closed access until 10 December 2020
Version: Accepted for publication
DOI: 10.1016/j.indmarman.2018.11.005
URI: https://dspace.lboro.ac.uk/2134/36065
Publisher Link: https://doi.org/10.1016/j.indmarman.2018.11.005
ISSN: 0019-8501
Appears in Collections:Closed Access (Business)

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