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Title: "It's not yet a gift": Understanding digital gifting
Authors: Kwon, Hyosun
Koleva, Boriana
Schnadelbach, Holger
Benford, Steve
Keywords: Digital gift
Framework
Gift exchange
Interaction design
Rituals
Gifting process
Issue Date: 2017
Publisher: © The Authors. Published by the ACM
Citation: KWON, H. ... et al., 2017. "It's not yet a gift": Understanding digital gifting. IN: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work, (CSCW '17), Portland, Oregon, 25th Feb- 1st Mar. New York: ACM, pp. 2372-2384.
Abstract: A myriad of digital artifacts are routinely exchanged online. While previous studies suggest that these are sometimes considered to be gifts, CSCW has largely overlooked explicit digital gifting where people deliberately choose to give digital media as gifts. We present an interview study that systematically analyzes the nature of digital gifting in comparison to conventional physical gifting. A five-stage gift exchange model, synthesized from the literature, frames this study. Findings reveal that there are distinctive gaps in people's engagement with the digital gifting process compared to physical gifting. Participants' accounts show how digital gifts often involve less labor, are sometimes not perceived as gifts by the recipient and are rarely reflected on and reciprocated. We conclude by drawing out design implications for digital gifting services and rituals.
Description: © the Authors/ ACM 2017. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work, (CSCW '17), https://doi.org/10.1145/2998181.2998225
Version: Accepted for publication
DOI: 10.1145/2998181.2998225
URI: https://dspace.lboro.ac.uk/2134/36230
Publisher Link: https://doi.org/10.1145/2998181.2998225
ISBN: 9781450343350
Appears in Collections:Conference Papers and Presentations (Design School)

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