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Title: Future scenarios for fast-moving consumer goods in a circular economy
Authors: Kuzmina, Ksenija
Prendeville, Sharon
Walker, Dale
Charnley, Fiona
Keywords: Circular economy
Fast-moving consumer goods
Consumers
Scenarios
Issue Date: 2018
Publisher: Elsevier
Citation: KUZMINA, K. ... et al, 2018. Future scenarios for fast-moving consumer goods in a circular economy. Futures, [in press].
Abstract: The aim of the study is to envision, through an inductive scenario planning methodology, future scenarios of the fast-moving consumer goods (FMCG) industry in the context of a circular economy (CE). The study uses an exploratory scenario planning, an inductive approach to engage FMCG industry organisations, CE experts, end-users, and academic stakeholders in exploring the future of FMCG within a CE context. Five future scenarios that can inform a vision for the future of the FMCG industry were developed: (1) Rinse and Reuse, (2) The Cycling of Pure Materials, (3) The Rise of the Circular Retailer, (4) A World Without Supermarkets and (5) Connected Living. The analysis and discussion of the scenarios consider how value is created within circular economy and the integral role that the consumer and the IT play within it. The study provides insights on how the FMCG sector might participate in the CE and in doing so provides a basis for further research in this area. Future areas for research are outlined.
Description: This paper is closed access until 24 months after the date of publication.
Sponsor: This study was funded by the ESRC Nexus Network.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/36403
Publisher Link: https://www.journals.elsevier.com/futures
ISSN: 0016-3287
Appears in Collections:Closed Access (Loughborough University London)

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