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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/36823

Title: What influences Chinese fashion retail? Shopping motivations, demographics and spending
Authors: Parker, Christopher J.
Wenyu, Lu
Keywords: Motivation
Retailing
China
Gender
International marketing
Consumer behaviour
Issue Date: 2019
Publisher: © Emerald Publishing Limited
Citation: PARKER, C. and WENYU, L., 2019. What influences Chinese fashion retail? Shopping motivations, demographics and spending. Journal of Fashion Marketing and Management, 23(2), pp. 158-175.
Description: This paper was accepted for publication in the Journal of Fashion Marketing and Management [© Emerald] and the definitive version is available at: https://doi.org/10.1108/JFMM-09-2017-0093
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/36823
Publisher Link: https://doi.org/10.1108/JFMM-09-2017-0093
ISSN: 1361-2026
Appears in Collections:Published Articles (Design School)

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