Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/36842

Title: Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps
Authors: McCormick, Helen
Parker, Christopher J.
Magrath, Victoria C.
Keywords: Fashion
M-commerce
Retail
Emotional response
PAD
Mobile
Issue Date: 2017
Citation: MCCORMICK, H., PARKER, C.J. and MAGRATH, V.C., 2017. Emotional response beyond PAD: the digital retail emotions scale (DRES) for m-commerce apps. Presented at the 3rd International Colloquium on Design, Branding and Marketing (ICDBM), Bournemouth, UK, 5-6 April 2017.
Description: This conference paper abstract is closed access.
Version: Accepted for publication
URI: https://dspace.lboro.ac.uk/2134/36842
Publisher Link: https://www.bournemouth.ac.uk/events/3rd-international-colloquium-design-branding-marketing
Appears in Collections:Closed Access (Design School)

Files associated with this item:

File Description SizeFormat
McCormick, Parker, Magrath - 2017 - Emotional Response Beyond PAD the Digital Retail Emotions Scale (DRES) for m-commerce apps.docxAccepted version1.39 MBDocXView/Open

 

SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.