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|Title: ||Being in the right place: A natural field experiment on list position and consumer choice|
|Authors: ||Harris, Mark N.|
Wilson, Chris M.
|Keywords: ||Position effects|
|Issue Date: ||2018|
|Citation: ||HARRIS, M.N., NOVARESE, M. and WILSON, C.M., 2018. Being in the right place: A natural field experiment on list position and consumer choice. Presented at the 2018 ESA World Meeting, Berlin, Germany, 28th June- 1st July.|
|Abstract: ||This paper uses a natural field experiment to better understand the reasons why individuals show
a disproportionate tendency to select items placed in the top position of a list. After randomizing the
order in which new economics research papers are presented in email alerts and tracking economists'
subsequent download activity, we provide evidence of position effects and reject three common
explanations regarding item order, choice fatigue and quality signals. Instead, after developing some
novel tests based on the user-level nature of our data, we show that three more subtle explanations
are consistent with the behavior of different groups of individuals|
|Description: ||This is a conference paper.|
|Version: ||Submitted for publication|
|Publisher Link: ||https://www.economicscience.org/page/conference/2018-esa-world-meeting-berlin-germany|
|Appears in Collections:||Conference Papers (Economics)|
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