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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/37374

Title: Being in the right place: A natural field experiment on list position and consumer choice
Authors: Harris, Mark N.
Novarese, Marco
Wilson, Chris M.
Keywords: Position effects
Order effects
Choice fatigue
Prominence
Lists
Issue Date: 2018
Citation: HARRIS, M.N., NOVARESE, M. and WILSON, C.M., 2018. Being in the right place: A natural field experiment on list position and consumer choice. Presented at the 2018 ESA World Meeting, Berlin, Germany, 28th June- 1st July.
Abstract: This paper uses a natural field experiment to better understand the reasons why individuals show a disproportionate tendency to select items placed in the top position of a list. After randomizing the order in which new economics research papers are presented in email alerts and tracking economists' subsequent download activity, we provide evidence of position effects and reject three common explanations regarding item order, choice fatigue and quality signals. Instead, after developing some novel tests based on the user-level nature of our data, we show that three more subtle explanations are consistent with the behavior of different groups of individuals
Description: This is a conference paper.
Version: Submitted for publication
URI: https://dspace.lboro.ac.uk/2134/37374
Publisher Link: https://www.economicscience.org/page/conference/2018-esa-world-meeting-berlin-germany
Appears in Collections:Conference Papers (Economics)

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