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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/37846

Title: Why I wrote this book
Authors: Roberts, David
Keywords: Presentations
Business
Issue Date: 2019
Publisher: © the Author. Published by David Roberts Consulting
Citation: ROBERTS, D., 2019. Why I wrote this book. IN: Roberts, D. Brainjack: The Art of High Performance Business Presentations. David Roberts Consulting, pp. 1-35.
Abstract: This book provides the antidote to 'Death by PowerPoint' by embracing the most visual era of human evolution to make our presentations match how our audiences' brains actually work. Imagery is the brains' default setting - we learn through imagery long before we learn through words. This book will help anyone who has a business presentation, whether it's for sales, marketing or training or any other communication to transform bullet-point heavy slides that make people reach for Facebook and their emails rather than listen to you, the presenter.
Description: This is a book chapter.
Version: Published
URI: https://dspace.lboro.ac.uk/2134/37846
Publisher Link: https://www.davidrobertsconsulting.org/#1
ISBN: 9781096832010
Appears in Collections:Book Chapters (Business)

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