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Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/3849

Title: Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis
Authors: Maiorani, Arianna
Issue Date: 2008
Publisher: The Society for the Study of Artificial Intelligence and Simulation of Behaviour
Citation: MAIORANI, A., 2008. Web experience as an expansion : a perspective on covert sales from multimodal discourse analysis. IN: Proceedings of the AISB 2008 Symposium on Multimodal Output Generation. Aberdeen : The Society for the Study of Artificial Intelligence and Simulation of Behaviour, pp. 58-61
Abstract: In this paper the multimodal discourse analysis method is applied to the study of the Internet as a multimodal semiotic system. The paper is aimed at testing the validity of the functional framework used in linguistics as a perspective to study Internet multimodal communication in relation to covert-sales strategies. Two cases have been taken as examples: The Matrix website and the Lord of the Rings Online game, both inspired by successful movies and both involving a thriving online market.
Description: This is a conference paper. It is also available at: http://www.aisb.org.uk/convention/aisb08/proc/scope.html
URI: https://dspace.lboro.ac.uk/2134/3849
ISBN: 1902956699
Appears in Collections:Conference Papers (English and Drama)

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