Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough University Institutional Repository

Please use this identifier to cite or link to this item: https://dspace.lboro.ac.uk/2134/4580

Title: Measuring the performance of product introduction
Authors: Brookes, N.J.
Backhouse, C.J.
Keywords: Performance measurement
New product introduction/development
Issue Date: 1998
Publisher: © IMechE / Professional Engineering Publishing
Citation: BROOKES, N.J. and BACKHOUSE, C.J., 1998. Measuring the performance of product introduction. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 212(1), pp. 1-11.
Abstract: This paper begins with a discussion of the importance of the effective performance measurement of product introduction and the difficulties inherent within that task. Criteria are then established for effective product introduction performance measures which are used to identify the most appropriate of existing performance measurement mechanisms. A case study approach of industrial organizations is used to examine whether this mechanism is employed in practice, and wider conclusions are drawn on the formation of effective measures of performance for product introduction.
Description: This article has been published in the journal, Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture [© PEP]. The definitive version is available at: http://dx.doi.org/10.1243/0954405981515464
Version: Published
DOI: 10.1243/0954405981515464
URI: https://dspace.lboro.ac.uk/2134/4580
ISSN: 0954-4054
Appears in Collections:Published Articles (Mechanical, Electrical and Manufacturing Engineering)

Files associated with this item:

File Description SizeFormat
brookes3.pdf137.94 kBAdobe PDFView/Open


SFX Query

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.