SUN, X. and MAY, A., 2009. The role of spatial contextual factors in mobile personalization at large sports events. Personal and Ubiquitous Computing, 13 (4), pp. 293-302
This paper presents three field studies undertaken at large sports
events in the UK and China, with aim of improving the user experience at these
types of events through the design of personally-relevant mobile services.
These field studies investigated: which aspects of spatial context were relevant
within the confines of a large sporting event, how their relevance differed
according to sports event and language/culture, and how they could be used to
prescribe the behaviour of a personalizable/adaptive mobile device. Spatial
aspects of context were found to be highly significant within the large sports
arena. They can be used to maximize the relevance of information and
communication services delivered to a spectator over a mobile device. A range
of design implications are discussed.